ROSE PARADE TICKETS
Tickets are now on sale for our 2026 Rose Parade Champagne Brunch. Experience breathtaking views of the 137th Rose Parade while enjoying brunch in our award-winning event space in Old Town Pasadena. Rose Parade tickets are available for purchase using the form below.
Mimosa’s Served at NOOR’s Rose Parade Champagne Brunch
The Rose Parade is America’s best-loved New Year’s Day celebration. An annual tradition in which our community comes together with a feast of flowers, music, and color to welcome a brand new year. Why just purchase Rose Parade Tickets when you can maximize your enjoyment with our VIP experience? Includes wonderful views, and exceptional cuisine.
Tickets to our Rose Parade Champagne Brunch include breathtaking views of Rose Parade Floats, Brunch, Bagels & Lox Station, Crêpe Station, Espresso Bar, & Premium Hosted Bar.
A float from the 2025 Rose Parade: The view from the Sofia Balcony at NOOR
The Mississippi Float: Taken from the Sofia Balcony at NOOR
The Rotary Club Float in the 2025 Rose Parade: Taken from NOOR’s Sofia Balcony
Our 2025 Rose Parade Champagne Brunch guests enjoying the view of the parade
NOOR Team member serving cocktails with a smile at the Rose Parade Champagne Brunch
Guests Enjoying Delicious Champagne Brunch in the Sofia Ballroom at NOOR
Platinum Seating, on the outdoor balcony right-hand side (full 180-degree left, center and right view of parade) is priced at $425 per person. Gold Seating on the outdoor balcony left (with a 140-degree view of parade (full center and right view) is priced at $375 per person. Indoor Seating, priced at $325 per person, is inside the Sofia Ballroom with views of the Rose Parade through the large ballroom windows. Please note: There is no balcony access for Indoor Seating.
Children are more than welcome! Child tickets are priced at $250 for ages 2-11. Choose your preference in the ticket purchase form below.
Note: Please consider purchasing your tickets early, demand is high, and this event sells out fast!
The view of the Rose Parade from our Sofia Balcony, and photos from past events.